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The arithmetic, given away.

A live course here is complete: every lesson, every formula, the spreadsheet. All of it is open, no email needed. Each says whether it is for Amazon, Shopify or both. Run it on your own numbers tonight. The planned ones open the same way, each once it is finished.

FreeFor Amazon sellers8 lessons1 spreadsheet

The Fee Staircase

Find what Amazon's fee steps cost any listing, from five numbers on its public page.

The 2026 cards, the four edges, volume from rank, ten thousand simulated months, and the 271-day storage cliff.

Start lesson 1, no email needed

No email is needed to read it. Leave one and we send the link and the spreadsheet, then a short note only when a fee card the courses use changes or a new course opens. One click unsubscribes. How we handle your email.

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Course 2The Price Curve
FreeAmazon and Shopify8 lessons1 spreadsheet

The Price Curve

Read your own price elasticity, find the price that makes the most, and price every raise and discount before you run it.

Elasticity from your own sales history with an honest interval, the best price with your platform's fees split the way they move, the break-even on a raise and a discount, and steps of at most 5% you can measure.

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Course 3Capital & Cash
FreeAmazon and Shopify7 lessons1 spreadsheet

Capital & Cash

How long a dollar is gone, where your bank balance bottoms out, when to wire and how much, and how much cash to hold.

The cash conversion cycle, the low point after a wire, the reorder point and order from your own sales, the service level each SKU's margin pays for, hold against liquidate, and the cash a bad month needs.

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Course 4The Shopify Margin
FreeFor Shopify sellers6 lessons1 spreadsheet

The Shopify Margin

Where an order's money goes, the pound line under every parcel, what free shipping costs, and the most an ad sale can cost.

Shopify Payments and USPS Ground Advantage by zone, the 2 lb step a fraction of an ounce past a pound, the free-shipping line, the compare-at you never charge, break-even ROAS, and your own Products export read in your browser.

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Course 5The Operator's Math
FreeAmazon and Shopify5 lessons1 spreadsheet

The Operator's Math

Contribution margin, the ad target your margin sets, lifetime value on margin, payback, and the numbers in a P&L that mislead.

Contribution before ads and after, break-even ROAS and ACOS, the last ad dollar against the average, LTV to CAC on margin over a year, the week a customer pays back, and your own Orders export read in your browser.

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Planned for the library · free and open when each is complete

PlannedThe Money You Can't See
8 lessons planned

The Money You Can't See

Fees, leakage, reimbursements, and the unit costs no report shows you.

What it will cover
  1. What Amazon owes you and won't mention
  2. Your bestseller might be your worst product
  3. Your FBA fee is not your FBA fee
  4. What a return actually costs
  5. Ad spend with no sales behind it
  6. Storage fees that compound while you sleep
  7. The reimbursement windows closing on you
  8. Shopify's quiet margin killer: the shipping subsidy
PlannedDecisions Under Uncertainty
6 lessons planned

Decisions Under Uncertainty

Sample size, base rates, survivorship bias, expected value, and Monte Carlo on one real decision.

What it will cover
  1. Survivorship bias, with numbers
  2. The sample size your test needed
  3. Base rates: the question before a big decision
  4. When your data is just noise
  5. Expected value: a decision you can defend
  6. Monte Carlo, on one real business decision